Acxiom Executive Rose Cahill Also Honored as Insurance Direct Marketer of the Year
For more information, contact:
Ken Bissell
Acxiom Public Relations
501-252-1378
ken.bissell@acxiom.com
LITTLE ROCK, Ark. – Oct. 13, 2010 — Acxiom®
Corporation (Nasdaq: ACXM), a recognized leader in marketing services
and technology, was named winner of a silver International ECHO award
Tuesday evening at the Direct Marketing Association’s DMA2010 Conference
in San Francisco. The award capped Acxiom’s bold presence at the
conference in which the company featured nine participating keynote
speakers and panelists and was nominated for four awards.
The award was presented in the Communications/Utilities category for
Acxiom’s implementation of the “Lifecycle Email” campaign for Sprint.
Additionally, Acxiom’s Relevance-X® Online and Social were both selected
as Innovation Awards platform finalists, and Acxiom’s “Think Fed-Ex
First” campaign for Fed-Ex finished fifth in the ECHO award competition.
“We are thrilled that our work is recognized by the industry’s
preeminent trade organization,” said Tim Suther, Acxiom chief marketing
officer. “This award provides further confirmation of our leadership
position in the industry by delivering innovation, client value and real
solutions for engaging with today’s connected consumers.”
The DMA International ECHO Awards honored the world’s best direct
marketing campaigns over the last year that raised the bar in terms of
strategy, creativity and results.
For the Sprint campaign, Acxiom
utilized its Impact-X TM Email platform to automate emails from Sprint
to its two-year contract customers, resulting in a 30-percent
year-over-year increase in email volume with open rates 32 percent
higher than industry average.
“Receiving the DMA’s silver ECHO award
is not only an honor but a testament to the tremendous results this
campaign produced,” said Bronson Broockerd, general manager of Direct,
Email and Mobile Marketing for Sprint. “I am very proud of our agency
team at Acxiom and congratulate them for their great work and this
award.”
Additionally, Acxiom executive Rose Cahill, who recently joined the
company, was honored as the DMA’s Insurance Direct Marketer of the Year
for her previous work as vice president/director of marketing at The
Savings Bank Life Insurance Company of Massachusetts (SBLI). SBLI, an
Acxiom client, also received the DMA Insurance Company of the Year award
for multichannel marketing. Its programs are driven by Acxiom’s
MarketEdge-XTM product.
About Acxiom
Acxiom is a recognized leader in marketing services and technology
that enable marketers to successfully manage audiences personalize
consumer experiences and create profitable customer relationships. Our
superior industry-focused, consultative approach combines consumer data
and analytics, databases, data integration and consulting solutions for
personalized, multichannel marketing strategies. Acxiom leverages over
40 years of experience in data management to deliver high-performance,
highly secure, reliable information management services. Founded in
1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves
clients around the world from locations in the United States, Europe,
Asia-Pacific, the Middle East and South America. For more information
about Acxiom, visit www.acxiom.com.
Acxiom and Relevance-X are registered trademarks and Impact-X and MarketEdge-X are trademarks of Acxiom Corporation