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Acxiom Public Relations501-252-0582 firstname.lastname@example.org
LITTLE ROCK, Ark. – Nov. 10, 2010 – Acxiom® Corporation (Nasdaq: ACXM), a recognized leader in marketing services and technology, today announced an agreement with Lealta Media to further transform customer engagement and loyalty.
Acxiom enables marketers to more cost-effectively incentivize repeat purchases by applying deep consumer and media insight, and by implementing capabilities that optimize customer value at every interaction.
Lealta is a marketing services company, and the operator of BondRewards, a national savings alliance that rewards consumers with U.S. Savings Bonds or cash for shopping or non-shopping behavior at hundreds of participating merchants.
“The concept of loyalty is changing, with many components required to drive engaging customer loyalty,” said David Baker, vice president for Acxiom Global Multichannel Marketing Services. “Lealta has a leading program that operates seamlessly on multiple touchpoints, with very distinctive features that can add tremendous value to our client base.”
“BondRewards enables a fundamentally new and better way to drive customer engagement and loyalty,” said Ken Thompson, chief executive officer of Lealta. “It rewards both shopping and non-shopping behavior with a currency that is good for America. As a coalition, BondRewards addresses the weaknesses, like breakage, of traditional loyalty programs, and may also replace or complement a current loyalty program. In short, BondRewards significantly improves customer acquisition, engagement and retention for marketers.”
To learn more about Lealta Media and BondRewards, go to LealtaMedia.com and BondRewards.com.
Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable infrastructure management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific, the Middle East and South America. For more information about Acxiom, visit Acxiom.com.
Based in Sunnyvale, CA, Lealta Media is a marketing services company helping businesses acquire, retain and engage customers. It owns and operates BondRewards program where consumers earn rewards for shopping and non-shopping actions at hundreds of businesses and aggregated rewards can be redeemed for U.S. Savings Bonds or cash. BondRewards is a plug-n-play loyalty marketing and engagement platform for businesses to incentivize desired customer actions. Lealta Media is also developing a permission-based ad community where relevant marketing messages and offers are presented on web, email and mobile to opted-in consumers.
Acxiom is a registered trademark of Acxiom Corporation.