New
partnership allows marketers to drive more revenue from email campaigns
with inbox placement rates nearly 10 percentage points higher than
industry average
For more information, contact:
Jonathan Portis
Acxiom Public Relations
jonathan.portis@acxiom.com
501.252.0582
GACXM
Little Rock, AR – June 28, 2010 - Acxiom®
Corporation (NASDAQ: ACXM) today announced a partnership with Return
Path to integrate Return Path’s advanced email deliverability tools into
the Acxiom Impact-X™ Email
solution suite. Acxiom, which recently received a perfect score for
email delivery monitoring in the Forrester Wave™: Email Marketing
Service Providers, Q4 2009, will work closely with Return Path to ensure
that its clients continue to benefit from Acxiom’s history of optimal
inbox placement. New capabilities include sophisticated and flexible
inbox placement reporting and the ability to preview email rendering on
more than 50 of the most popular regional, global and mobile email ISPs.
“Our data shows that Acxiom Impact-X already outperforms the industry
average inbox placement by as much as 10 percentage points,” said
George Bilbrey, co-founder, President, Return Path. “With this new
install, Acxiom is seeding all of its outbound campaigns so it can
monitor inbox placement rates (IPR) at a very granular level, which
places them in an elite and forward-thinking position amongst the top
Email Service Providers in the market today. We are very pleased to team
up with Acxiom to continue their leadership by ensuring that legitimate
email makes it to the inbox. By continuing to optimize based on inbox
placement rates, rather than just relying on bounce rates, Return Path
and Acxiom are empowering marketers to improve the inbox experience for
subscribers everywhere.”
Acxiom’s Impact-X Email is recognized as an industry leading
platform, known for its ability to manage and deploy highly targeted and
measurable email campaigns, globally. With the industry’s most
complete email product and service offering, Impact-X Email allows
clients and their account teams to design, send, analyze and optimize
electronic marketing communications from a single platform. Together
with Return Path, this solution provides the advanced email
deliverability capabilities that define success for many of the world’s
top brands. These include access to deliverability data campaign level
to ensure clients’ email campaigns are performing as expected and
proactive steps to help clients that experience reputation problems or
delivery failures.
“Email deliverability is directly related to consumer expectations
and revenue performance. In fact, each percentage point of email
deliverability accounts for literally millions of dollars of revenue for
many of our clients,” said Tim Suther, Acxiom’s senior vice president
for Global Multichannel Marketing Services. “As demonstrated by Return
Path’s data we are uniquely focused on enabling high-performance
marketing and advertising for our clients. We are very pleased to
welcome Return Path as a partner in this effort.”
About Acxiom
Acxiom is a recognized leader in marketing technology and services
that enable marketers to successfully manage audiences, personalize
consumer experiences and create profitable customer relationships. Our
superior industry-focused, consultative approach combines consumer data
and analytics, databases, data integration and consulting solutions for
personalized, multichannel marketing strategies. Acxiom leverages over
40 years of experience of data management to deliver high-performance,
highly secure, reliable information management services. Founded in
1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves
clients around the world from locations in the United States, Europe,
Asia-Pacific and the Middle East. For more information about Acxiom,
visit Acxiom.com.
Acxiom and Impact-X are trademarks of Acxiom Corporation.
About Return Path
Founded in 1999, Return Path helps commercial email senders get more
email delivered to the inbox. Our tools and services give senders the
insight and resources to diagnose and prevent email deliverability and
rendering failures by improving and maintaining their email sending
reputations. Our Professional Services division then helps our client
improve ROI and response by creating consistent and compelling
subscriber experiences across the email customer lifecycle. Return Path
runs the internet's most widely used third-party whitelist, the Return
Path Certification Program. Return Path also invented the Sender Score,
an email reputation measure based on data contributed by ISPs and other
receivers of large volume email into the Return Path Reputation Network.
We offer free access to our Sender Score to any sender, receiver or
consumer of email at our reputation portal: http://www.senderscore.org Information about Return Path can be found at http://www.returnpath.net.
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