Deepens China infrastructure investment in anticipation of global economic business growth
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Nantong, China – March 26, 2010 – Acxiom®
Corporation (Nasdaq: ACXM), a global leader in interactive marketing
services, officially opened its China Global Service Center (GSC) in
Nantong today with Nantong Vice Mayor Shen Zhengxin and Acxiom CEO John
The center will provide extensive services that include software
development, systems management, data analysis and statistical analysis
to clients in China and around the world. The China facility is Acxiom’s
second GSC, after Poland.
“The international service outsourcing market is moving towards China
and the development of the Chinese outsourcing industry has been
vigorously supported by the government,” said Mayor Ding Dawei in an
earlier meeting with Acxiom CEO John Meyer. “Nantong will make the most
of its regional advantages and talent pool to seize the best
opportunities for supporting international enterprises such as Acxiom.”
Because Acxiom offers both offline and online marketing solutions,
the GSC is part of Acxiom’s infrastructure investment to strengthen
marketing delivery capability in China and the region. Acxiom is part
of a growing business community that has chosen Nantong because of the
close proximity to universities and colleges.
“China is one of the most populous nations in the world with a
growing sophisticated consumer base,” Acxiom CEO Meyer said. “Marketers
are seeing an increased need to invest in interactive approach to tap on
this expanding sophistication. Acxiom is looking forward to working
with our clients to create and manage a more personable dialogue with
their customers through our range of multichannel marketing solutions.”
As market segmentation in China continues to grow rapidly, the
ability to drive more targeted marketing campaigns requires marketers to
deploy more sophisticated approaches.
“The GSC will play a major part in the delivery of our marketing
services,” Meyer said. “Infrastructure investment is part of Acxiom’s
strategic growth plan. This center is our continued commitment to our
clients in delivering innovative and valuable marketing services that
will give them a competitive advantage.”
“People are one of our most important assets in providing outstanding
service,” said Lucas Ho, Acxiom China GSC general manager. “We’re
impressed by Nantong’s well-educated talent pool. This is one of the
critical reasons why we selected Nantong. Acxiom has a rapidly expanding
local and global client base and the Nantong GSC will be a strong
resource center with long-term commitment to our China and worldwide
About Acxiom China
A global leader in interactive marketing services and infrastructure
management, Acxiom connects clients with their customers through deep
customer insight, powering effective and profitable marketing
initiatives and business decisions. Our consultative approach spans
multiple industries and incorporates decades of experience in consumer
data and analytics, information technology, data integration and
consulting solutions for effective marketing across digital, Internet,
email, mobile and direct mail channels. Our secure, high-performance
technology services deliver consistent value and reliability.
Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas,
and serves clients around the world from locations in the United States,
Europe, Middle East and Asia-Pacific. For more information about
Acxiom, visit www.acxiom.com.
For more information about Acxiom China, visit www.acxiom.com.cn.
Acxiom is a trademark of Acxiom Corporation.