For more information, contact:
Angela Schooling
Acxiom Global Marketing
angela.schooling@acxiom.com
+65 9822 2625
GACXM
SINGAPORE – February 5, 2010 – Reaffirming its
commitment to providing deep customer insight and multichannel marketing
for its multinational clients in the Asia-Pacific region, Acxiom®
Corporation (Nasdaq: ACXM) has named Barry Adams as director of business
development for Asia.
Adams, an established sales professional in the region, will be based
in Hong Kong. He will implement strategies that provide the highest
level of service to Acxiom’s multinational clients in the region,
especially those increasingly expanding their operations across key
sectors including the financial services, retail, automotive,
hospitality and travel industries.
“This move is also strong recognition of Acxiom’s determination to
expand its unique capabilities in China and the Asia-Pacific region,”
said Frederic Jouve, who leads Acxiom’s Greater China business. “During
Barry’s 13 years in sales-related roles in Asia, he has established
himself as a highly experienced customer-focused professional, with
proven skills and a sharp eye for business development opportunities,
which are all essential to our company’s expansion in the APAC market.
Acxiom will be able to provide better service and respond more promptly
to our clients with Barry acting as a bridge within the region.”
“The great resilience and huge potential of the APAC market has been
proven, and we expect to see even further strengthening of the market in
the near future,” Adams said. “However, significant challenges still
exist for local companies, for whom tailor-made marketing strategies
based on an understanding of their consumers’ behavior are becoming
essential. Acxiom, as a global leader in database marketing, offers deep
consumer insights through studying actual customer behavior and
supplements these with innovative multichannel solutions to meet dynamic
market trends. I look forward to bringing our range of innovative and
value-added offerings to customers in the region.”
About Acxiom
A global leader in interactive marketing services and infrastructure
management, Acxiom connects clients with their customers through deep
customer insight, powering effective and profitable marketing
initiatives and business decisions. Our consultative approach spans
multiple industries and incorporates decades of experience in consumer
data and analytics, information technology, data integration and
consulting solutions for effective marketing across digital, Internet,
email, mobile and direct mail channels. Our secure, high-performance
technology services deliver consistent value and reliability. Founded in
1969, Acxiom is headquartered in Little Rock, Arkansas, and serves
clients around the world from locations in the United States, Europe,
Middle East and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.
Acxiom® is a registered trademark of Acxiom Corporation.