Acxiom Names Leader for Global Multichannel Marketing Services
For more information, contact:
Ken Bissell
Acxiom Public Relations
501-252-1378
ken.bissell@acxiom.com
GACXM
Acxiom Names Leader for Global Multichannel Marketing Services
LITTLE ROCK, Ark. – Sept. 27, 2010 – Acxiom®
Corporation (Nasdaq: ACXM), a recognized leader in marketing services
and technology, today announced David Baker as the company’s vice
president of Product/Solution Management, Global Multichannel Marketing
Services.
In this role, Baker will lead the development and management of
Acxiom's multichannel marketing solutions. Focused on global enterprise
clients, he will seek to extend the responsiveness, reliability and
reach of Acxiom's well-known database marketing and email platforms as
well as website personalization, mobile, social, advertising and
campaign and interaction management solutions.
“David is a star in the marketing technologies industry and an
indicator of Acxiom’s investment to drive innovation and provide value
to our clients,” said Marty Sunde, Acxiom senior vice president, Global
Products and Solutions. “His combined online and offline expertise and
proven track record to fuse marketing insight to campaign execution
embodies the vision and spirit of Acxiom today and into the future.”
Prior to joining Acxiom, Baker was vice president, Global Solutions
for Razorfish and held senior leadership positions with Agency.com,
Targetbase, TwelveHorses and MindArrow.
“Acxiom is uniquely poised to capitalize on the increasing
addressability of digital communications, providing incredible new
marketing and advertising opportunities to a global client-base,” said
Baker. “I’ve invested 17 years of hands-on learning to meet the
challenge of this day and I know that we have the talent and
infrastructure necessary to answer its new and sophisticated questions. I
intend to leverage every one of these assets to help bring success to
our clients.”
Acxiom’s Global Multichannel Marketing Services offerings include
email marketing, campaign management, Web analytics, marketing
automation, hosted database solutions, banner and Web media advertising,
and social CRM and measurement platforms.
About Acxiom
Acxiom is a recognized leader in marketing services and technology
that enable marketers to successfully manage audiences, personalize
consumer experiences and create profitable customer relationships. Our
superior industry-focused, consultative approach combines consumer data
and analytics, databases, data integration and consulting solutions for
personalized multichannel marketing strategies. Acxiom leverages over 40
years of experience in data management to deliver high-performance,
highly secure, reliable information management services. Founded in
1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves
clients around the world from locations in the United States, Europe,
Asia-Pacific, the Middle East and South America. For more information
about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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