Silicon Valley expert to lead Agency Services to capitalize on digital growth
For more information, contact:
Zhou Danjing
Acxiom China
tina.chou@acxiom.com
86-21-6132-3306
GACXM
Singapore – Oct. 12, 2010 – As part of its continuing
emphasis on delivering audience engagement and personalized marketing
experiences around the globe, Acxiom® Corporation (Nasdaq: ACXM) today
announced that Vicki Poon, a 10-year Acxiom veteran in digital services,
has been named the company’s new director of Agency Services in Acxiom’s Asia-Pacific region.
In her role, Poon will focus on customer relationship strategies,
digital best practices and multichannel marketing through Internet,
mobile, email and direct mail. Poon is relocating from Acxiom's offices
in the Silicon Valley region of California, where she and her team
helped drive Acxiom to the top position in Advertising Age’s ranking of
U.S. agencies for all advertising disciplines. Advertising Age also
named Acxiom the No. 2 agency worldwide in customer relationship
management.
“Vicki’s appointment reflects Acxiom’s continued investment in
the world’s fastest growing region where our expertise spans consumer
insight, integration and consulting,” said Chris Marriott, Acxiom vice
president of Global Agency Services. “Global and regional clients alike
will benefit from her experience in driving breakthrough results for
many of the world’s great companies. “
“The Asia-Pacific region is burgeoning with digital devices,
which create accelerating opportunities for personalized marketing to
consumers,” said Frederic Jouve, CEO, Acxiom Greater China.
“InformationWeek recently recognized Acxiom as one of the top five
business services and consulting firms. We are well positioned to help
firms unlock their full digital opportunity.”
About Acxiom
Acxiom is a recognized leader in marketing technology and services that
enable marketers to successfully manage audiences personalize consumer
experiences and create profitable customer relationships. Our superior
industry-focused, consultative approach combines consumer data and
analytics, databases, data integration and consulting solutions for
personalized, multichannel marketing strategies. Acxiom leverages over
40 years of experience in data management to deliver high-performance,
highly secure, reliable information management services. Founded in
1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves
clients around the world from locations in the United States, Europe,
Asia-Pacific, the Middle East and South America. For more information
about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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