Acxiom Ranks in Top One Percent In Customer Satisfaction  

For more information, contact:
Ken Bissell
Acxiom Public Relations
501-252-0582
ken.bissell@acxiom.com   
GACXM

Based on Customer Ratings of More Than 2,700 Vendors

LITTLE ROCK, Ark. – Oct. 21, 2010 – Acxiom® Corporation (Nasdaq: ACXM), a recognized leader in marketing services and technology, is ranked in the top 1 percent in a recent customer satisfaction survey conducted by The Black Book of Outsourcing, the leading independent benchmark for customer satisfaction. More than 2,700 vendors were rated in the survey.

The online survey, the only study of this magnitude based solely on client feedback, asked companies to rate their overall satisfaction based on nine evaluation areas. Acxiom ranked in the top 10 in all nine categories, including No. 2 in two segments: corporate reputation and shared goals; and No. 3 in four other categories: future orientation, partnership approach, risk mitigation and requirements awareness.

“Buyers rely on our findings in their vendor selection processes because our results are based on what their peer groups say, not on vendor claims,” said Eamonn Kennedy, research director at Datamonitor, owner of The Black Book of Outsourcing.

“The pace of innovation, coupled with big data volumes, creates infrastructure complexity that challenges even the savviest organizations,” said Marty Sunde, Acxiom senior vice president for Global Products and Solutions. “Independent research again highlights Acxiom’s prowess in transforming the cost-effectiveness of legacy applications while accelerating the availability of new systems.”

In addition to The Black Book of Outsourcing ranking, Acxiom recently ranked No. 3 in the InformationWeek 500 as a top technology innovator in the Business Services category.

About Acxiom

Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable infrastructure management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific, the Middle East and South America. For more information about Acxiom, visit Acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.

About Black Book of Outsourcing

Now owned by the Datamonitor Group, The Black Book of Outsourcing (http://www.theblackbookofoutsourcing.com/ ) is the leading independent benchmark for customer satisfaction with outsourcing.

The 2010 Black Book of Outsourcing survey is specifically designed to capture customer satisfaction ratings from users of outsourced services across the globe. Findings from the annual survey are presented in reports that investigate outsourcing markets by industry, geography and service domain. In addition to rankings of how individual vendors perform, reports typically contain analysis of the customer experience, market trends and advice on how to realize desired outcomes.