Over 20 AbiliTec Digital Customers Show Significant Results in Marketing Performance
LITTLE ROCK, Ark. – Oct. 7, 2010 — Acxiom®
Corporation (Nasdaq: ACXM), a recognized leader in marketing services
and technology, today announced AbiliTec® Digital, which redefines
customer identification by incorporating new digital identifiers. For
the first time, Acxiom clients can identify customers through email and
mobile addresses, not just physical identifiers, dramatically improving
customer information accuracy.
More than a decade ago, Acxiom introduced marketers to customer data
integration (CDI) with its patented AbiliTec service. Ten years later,
AbiliTec ensures that more than one trillion marketing, service and risk
transactions a year are based on accurate customer information. Today,
consumer data is more dynamic as people have multiple email addresses
and phone numbers. By incorporating new native digital identifiers,
AbiliTec Digital addresses the challenge of accurately connecting
clients’ customers to these data points, delivering significant results
in marketing performance.
The results from more than 20 customers are compelling:
- $6 million in client savings by eliminating redundant contacts across channels
- 37 percent of orphaned email addresses recovered to incorporate into marketing campaigns
- 20 percent of leads reclassified because they were already customers.
Only AbiliTec Digital provides the identification of digital
identifiers, facilitating the integration of data from digital and more
traditional channels, to provide the most accurate view of customer
information. Tests demonstrate a 10-20 percent lift in effectiveness
using AbiliTec Digital compared to software alone. Additionally,
AbiliTec Digital can be easily implemented by clients since it is
designed to integrate into existing customer information systems.
Forrester Research, Inc. reported earlier this year that “42 percent
of survey respondents find integrating online and offline channels
challenging.”1 With the introduction of AbiliTec Digital, Acxiom
addresses this major obstacle to successful marketing campaigns.
“Engaging with today’s connected consumers requires accurate customer
information,” said Marty Sunde, Acxiom senior vice president, Global
Products and Solutions. “The native incorporation of digital identifiers
to our AbiliTec dramatically improves customer information accuracy for
marketing, service and risk applications.”
About Acxiom
Acxiom
is a recognized leader in marketing services and technology that enable
marketers to successfully manage audiences personalize consumer
experiences and create profitable customer relationships. Our superior
industry-focused, consultative approach combines consumer data and
analytics, databases, data integration and consulting solutions for
personalized, multichannel marketing strategies. Acxiom leverages over
40 years of experience in data management to deliver high-performance,
highly secure, reliable information management services. Founded in
1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves
clients around the world from locations in the United States, Europe,
Asia-Pacific, the Middle East and South America. For more information
about Acxiom, visit www.acxiom.com.
1 “Trends in Cross-Channel Campaign Management”, Forrester Research, April 14, 2010
Acxiom and AbiliTec are registered trademarks of Acxiom Corporation