For more information, contact:
Acxiom Public Relations
LITTLE ROCK, Ark. – August 11, 2010 – Acxiom®
Corporation (NASDAQ: ACXM), a recognized leader in marketing technology
and services, has appointed Cameron Thompson as group managing director
of Acxiom’s healthcare practice.
“The healthcare landscape as we know it is changing dramatically,”
said John Meyer, Acxiom chief executive officer. “With government health
reform, the need for health provider efficiency and the shift to more
personalized healthcare, the industry is undergoing a fundamental
transition. Cameron, formerly a senior vice president for Harte-Hanks
Pharmaceuticals/Life Sciences, has more than 22 years’ experience in
developing first-rate healthcare marketing solutions, adding to our
management team’s ability to better serve this market.”
Thompson’s group, which is responsible for all aspects of its
expansion, will leverage Acxiom's real-time and new channels
capabilities for consumer recognition, analytics, digital and direct
marketing strategy, which enables consumer recognition and engagement
across a broad spectrum of channels.
“Clients come to Acxiom to receive world-class data integration,
enhancement and digital deployment to achieve their business goals.
Whether they are providers, pharmaceutical companies, health insurance
companies or electronic health record providers, it all begins with
understanding the customer,” Thompson said.
“As personalized medicine becomes the norm, customer loyalty,
engagement and retention will be crucial for healthcare companies to
compete in this changing landscape. Acxiom’s healthcare team is
competitively positioned to meet the growing needs of various components
of the healthcare industry with an impressive portfolio of innovative
Target audiences and marketing dollars are shifting for every sector
of the healthcare industry. Acxiom has long been known as a leader at
optimizing customer interactions across all marketing channels and is
now aggressively expanding this expertise and technology to the
healthcare industry for a higher level of success in engaging customer
Acxiom is a recognized leader in marketing technology and services
that enable marketers to successfully manage audiences personalize
consumer experiences and create profitable customer relationships. Our
superior industry-focused, consultative approach combines consumer data
and analytics, databases, data integration and consulting solutions for
personalized, multichannel marketing strategies. Acxiom leverages over
40 years of experience in data management to deliver high-performance,
highly secure, reliable information management services. Founded in
1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves
clients around the world from locations in the United States, Europe,
Asia-Pacific, the Middle East and South America. For more information
about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.