For more information, contact:
Jonathan Portis
Acxiom Public Relations
jonathan.portis@acxiom.com
501-252-0582
GACXM
LITTLE ROCK, Ark. – May 19, 2010 - Acxiom® Corporation (Nasdaq: ACXM) has teamed with RSA, The Security Division of EMC (NYSE: EMC) to integrate Acxiom Identity Data on Demand, a real-time, online identity data service with the RSA® Identity Verification knowledge-based authentication solution.
Acxiom’s data service creates a high-speed, easy-access repository of
comprehensive report data for organizations that need to locate,
identify and verify consumers. As a result, RSA Identity Verification
customers may select the specific data they need to most effectively
authenticate consumers online, over the phone or in-person at point of
sale.
“RSA’s high standards for user authentication and needs for accurate,
real-time information on consumers was an ideal fit with what Acxiom
has to offer,” said Tim Christin, senior vice president for Acxiom
Identity Solutions. “Since user information has declining utility over
time, Acxiom’s constantly evolving identity data assets allow RSA’s
customers to maintain a consistent level of security for enhanced and
strong customer verification.”
“Inventive collaboration with industry leaders such as Acxiom is
critical to delivering increased value to our customers and to better
respond to the ever-changing threat environment,” said Christopher
Young, Senior Vice President of Technology at RSA. “RSA’s intelligent
questioning engine – coupled with Acxiom’s diversity and quality of
identity data – provides a proven identity verification solution that
has proven to help our customers prevent fraud and identity theft.”
Acxiom Identity Data on Demand serves as a central data source,
delivering all data through a single interface, using Acxiom’s
proprietary AbiliTec® entity resolution process.
“Companies have
benefited from the combined strengths of RSA’s identify verification
and Acxiom’s identity and risk solutions,” Christin said. “Together we
offer unique flexibility for companies as their business needs evolve.
They can select from the broadest range of data available with real-time
delivery at a single entry point.”
RSA Identity Verification is a knowledge-based authentication system
that is engineered to assure and confirm user identities in real-time by
presenting a series of top-of-mind questions utilizing relevant facts
obtained from dozens of public and commercial record databases.
Leveraging Acxiom Data on Demand, RSA Identity Verification presents a
person with a series of top-of-mind questions utilizing relevant facts
unique to that individual that are obtained by scanning dozens of public
records and commercially available databases. This combination greatly
reduces the ability for someone other than the genuine individual to
provide correct responses.
About Acxiom
Acxiom is a recognized leader in marketing technology and services
that enable marketers to successfully manage audiences, personalize
consumer experiences and create profitable customer relationships. Our
superior industry-focused, consultative approach combines consumer data
and analytics, databases, data integration and consulting solutions for
personalized, multichannel marketing strategies. Acxiom leverages over
40 years of experience of data management to deliver high-performance,
highly secure, reliable information management services. Founded in
1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves
clients around the world from locations in the United States, Europe,
Asia-Pacific and the Middle East. For more information about Acxiom,
visit Acxiom.com.
Acxiom and AbiliTec are registered trademarks of Acxiom
Corporation. EMC and RSA are either registered trademarks or trademarks
of EMC Corporation. All other products and/or services are trademarks of
their respective owners.
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