For more information, contact:
Jonathan Portis
Acxiom Public Relations
jonathan.portis@acxiom.com
501.252.0582
LITTLE ROCK, Ark. – April 19, 2010 – Acxiom®
Corporation (Nasdaq: ACXM), the company traditionally known as a data
powerhouse, announced today an expansion in its business strategy that
aims to provide greater value to marketers wrestling with the demands of
an increasingly fragmented, multichannel media environment.
Acxiom’s new emphasis on marketing technology and services, which is being announced at ad:tech San Francisco 2010,
the largest gathering of on-line marketers, is the result of combining
the company's data and technology assets. This includes consumer data,
consumer recognition, analytics, client databases, digital and direct
marketing strategy, media targeting and delivery optimization to create
multichannel, insights-driven solutions that will allow marketers to
reach their audiences with a level of certainty unknown until today.
“It has become a business and marketing imperative for companies to
be able to recognize their consumers across a broad spectrum of
channels,” said John Meyer, Acxiom chief executive officer. “By
leveraging Acxiom’s leading technology and data assets, we are now able
to offer a platform that enables marketers to recognize, reach and
capture the highest value consumers across all channels with
unprecedented precision.”
“Acxiom’s new focus on audience management and consumer experience
personalization means marketers can have a real-time, scalable
audience-targeting solution that increases the effectiveness of their
media mix,” said Michael Darviche, Acxiom chief marketing officer and
senior vice president. “Marketers can improve the brand experience at
every touchpoint across multiple channels with higher levels of
confidence, while minimizing wasted impressions and media spending.”
Acxiom’s new technologies include Acxiom Relevance-X®, a multichannel
targeting suite that uses multiple methods of targeting to deliver the
audience through a variety of channels, including online, mobile,
addressable TV and social media.
“The Relevance-X suite of products can instantly recognize consumers
at any touchpoint, leveraging targeting techniques, such as consumer
lifestage and retargeting, without compromising privacy or security,”
said Tim Suther, Acxiom’s senior vice president of multichannel
marketing services. “Additionally, our collaborative targeting
capabilities can reach significant scale on our partners’ networks. As a
result, marketers can expect improved brand targeting and conversions
across the board, optimizing each channel for the best and most
consistent possible ROI.”
For more information about Acxiom’s new positioning and products,
visit Acxiom’s booth at ad:tech San Francisco (booth no.5841) or join us
socially on:
LinkedIn: Acxiom.com/linkedin
Facebook: Acxiom.com/facebook
Twitter: Acxiom.com/twitter
About Acxiom
Acxiom is a recognized leader in Marketing Technology and Services,
providing clients with Audience Engagement solutions. Our superior
consumer recognition and targeting technologies deliver unprecedented
targeting precision to help marketers manage audiences, personalize
consumer experiences and create more profitable customer relationships.
Our mission is to provide our clients with a greater confidence of
success in their marketing programs. Acxiom’s consultative approach
spans multiple industries and incorporates over 40 years of experience
in consumer data, analytics, information technology, data integration
and strategy solutions for effective marketing across multiple
communications channels. Leveraging decades of information management,
Acxiom provides secure, high-performance technology services that
deliver consistent value and reliability. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, USA, and serves clients around
the world from locations in the United States, Europe and Asia-Pacific.
For more information about Acxiom, visit Acxiom.com.
Acxiom and Acxiom Relevance-X are registered trademarks of Acxiom Corporation.
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