For more information, please contact
Tina Chou
ACXIOM China
tina.chou@acxiom.com
86-21-6132-3306
GACXM
BEIJING, CHINA - August 10, 2010 - Acxiom®
Corporation (Nasdaq: ACXM), a global leader in marketing technology and
services, today signed a strategic cooperation agreement with China Post
Group to jointly expand China’s direct mail business by leveraging
database marketing services. Li Guohua, Vice President of China Post,
John Adams, Acxiom Global COO and executive vice president, and
executives from both parties attended the signing ceremony.
Li
Guohua said, “Although the direct mail industry has grown over the past
few years, it is still in a development stage. Because of the proactive
promotion by China Post, the value of direct mail is being recognized by
more and more companies and is being applied to such areas as product
promotion, communication channels, customer relationship management and
market research.” In the past five years, China Post has helped China’s
coastal small to medium-sized enterprises develop markets and increase
business through database building and direct mail programs. “Through
the partnership with Acxiom, China Post expects to leverage advanced
data analytics technology and marketing concepts, enhancing China Post’s
full range of services to create “one-stop” capabilities. Most
important is to provide China’s enterprises with high-quality direct
mail service, to increase marketing precision and accelerate the
efficient communication of business information,” Guohua concluded.
“Our strategic cooperation with China Post is based on creating
precise and efficient database direct mail services, thus helping China
Post to optimize their information with the data management technology
of Acxiom,” Adams said. “Not only are we laying a solid foundation for
China’s direct mail service, we are looking forward to working alongside
China Post to deploy our full range of technology and expertise in
multichannel marketing to help our global clients reach customers with
certainty and at an efficient cost.”
Acxiom was the first company to appoint a Chief Privacy Officer and
has a long-standing tradition of leading-edge privacy policies and
protections for individuals. Adams said, “We have a global team of
privacy experts who will be working very closely with China Post to
develop and implement, at the outset of our agreement, the highest
privacy standards appropriate to the protection of personal information
in China.”
About China Post
As China’s primary direct mail service provider, China Post has been
recognized as “Expert of Direct Mail Service”. China Post’s mission is
“Connecting people, agencies and companies”, and the “Precise
classification and directional communication” is their objective. China
Post started direct mail service in 2004, which provides a communication
platform for SMEs. In 2008, China Post released 12 direct mail services
based on the market segments and needs, which are leveraged by the
advantages of brand, data, channel and excellent service capabilities.
China Post has fully committed to provide outstanding direct mail
services for Chinese enterprises.
About Acxiom
Acxiom is a recognized leader in marketing technology and services
that enable marketers to successfully manage audiences, personalize
consumer experiences and create profitable customer relationships. Our
superior industry-focused, consultative approach combines consumer data
and analytics, databases, data integration and consulting solutions for
personalized, multichannel marketing strategies. Acxiom leverages over
40 years of experience of data management to deliver high-performance,
highly secure, reliable information management services. Founded in
1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves
clients around the world from locations in the United States, Europe,
Asia-Pacific, the Middle East and South America. For more information
about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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