72% of Small Business Owners State Need for Quality Sales Leads for Business Success
For more information, contact:
Jonathan Portis
Acxiom Public Relations
jonathan.portis@acxiom.com
501-252-5399
GACXM
Jennifer Mussman
Edelman
Jennifer.mussman@edelman.com
312-233-1244
LITTLE ROCK, Ark. – February 25, 2010 – Businesses of all sizes that rely on sales leads to drive business growth can now turn to MySalesHero.com™
for fast, simple and cost-effective access to Acxiom® Corporation’s
(Nasdaq: ACXM) leading databases of U.S. consumer and business contacts.
MySalesHero.com
recognizes that small and medium-sized businesses seek quality over
quantity, as well as superior customer service and ease of use when
purchasing leads online. An Acxiom-sponsored survey of 500 small
business owners found that 72 percent feel they need quality sales leads
to drive business success and 48 percent need help finding these sales
leads or potential client information, with 61 percent stating the need
for a simple, cost-effective way to do so. MySalesHero.com addresses
these needs with targeted, accurate leads along with:
- Unlimited customer service to answer all questions and provide marketing counsel
- Transparent, easy-to-understand pricing, with a flat fee for data lists
- No upfront commitment or subscription requirement
- Built-in data compliance business rules, including do-not-mail
- Geographical targeting, including ZIP code and carrier route code
“MySalesHero.com takes the hassle out of sourcing and managing sales
leads,” said Stacey Girt, Acxiom senior sales leader. “Running a small
to medium business brings with it many challenges, and obtaining
accurate sales leads shouldn’t be one of them. Quality leads, ease of
use and chat, phone or email-based customer service staffed by
MySalesHero Advisors have been built in to our solution to create a
practical approach to growing a business.”
MySalesHero.com even provides previous-order suppression to avoid
duplicating names already acquired – and a full educational support
system, including online chat.
“Many business owners feel overwhelmed and do not know where to start
with sales leads,” said Mary Jo Yafchak, Acxiom vice president of
product management. “MySalesHero.com eliminates the mystery so small
business owners can expand their sales toolkit and increase their return
on investment. It’s designed to be a true partner, providing guidance
and advice every step of the way.”
The MySalesHero.com survey was conducted online by StrategyOne
between February 8 and February 12, 2010. The sample consisted of 500
small business decision makers at the manager level at U.S. companies
with 100 or more employees. The national results have a margin of error
of plus or minus 4.5 at the 95 percent level of confidence.
About Acxiom
A global leader in interactive marketing services and infrastructure
management, Acxiom connects clients with their customers through deep
customer insight, powering effective and profitable marketing
initiatives and business decisions. Our consultative approach spans
multiple industries and incorporates decades of experience in consumer
data and analytics, information technology, data integration and
consulting solutions for effective marketing across digital, Internet,
email, mobile and direct mail channels. Our secure, high-performance
technology services deliver consistent value and reliability. Founded in
1969, Acxiom is headquartered in Little Rock, Arkansas, and serves
clients around the world from locations in the United States, Europe,
Middle East and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.
Acxiom and MySalesHero.com are trademarks of Acxiom Corporation.
###