Deeper customer insight means better picture of prospects
For more information, contact:
Jonathan Portis
Acxiom Public Relations
jonathan.portis@acxiom.com
501-252-0582
GACXM
LITTLE ROCK, Ark. – March 4, 2010 - National health and life insurer Physicians Mutual
is increasing its emphasis on customer acquisition through added
consumer insights from its long-term marketing database provider, Acxiom® Corporation (Nasdaq: ACXM).
Under a new multi-year agreement, Acxiom will continue managing
Physicians Mutual’s customer marketing database and will also begin
managing the company’s customer prospect database. The insurer’s new
combined marketing universe will be enhanced with Acxiom’s InfoBase-X®,
the largest collection of U.S. consumer information available in one
source. This will establish a unique platform to create deeper insights
into existing customers to use in formulating strategies for new
customer acquisition.
“This agreement will create a unified marketing database environment
that will help us better understand and respond to our customers’
preferences and expectations,” said Rob Reed, Physicians Mutual’s
executive vice president and chief operating officer.
Holly Marr, vice president of Acxiom's insurance practice, sees the
expanded agreement as a natural extension of a relationship spanning
more than two decades. “Physicians Mutual will be positioned for true
multichannel capabilities as they broaden and tailor their approach in a
highly competitive market,” she said. “Effective customer engagement is
essential to growing the top line, and knowing your best customers and
how that translates into attracting new customers is the first step in
that process.”
About Physicians Mutual
Physicians Mutual Insurance Company and Physicians Life Insurance
Company, a member of the Physicians Mutual family, provide a full
portfolio of health and life insurance products, as well as financial
products. The companies have total assets exceeding $2.7 billion. Both
Physicians Mutual and Physicians Life consistently receive high grades
from independent insurance analysts. They have an A.M. Best rating of “A
(Excellent),” based on financial strength. TheStreet.com Rating gives
Physicians Mutual an “A+ (Excellent)” and Physicians Life an “A-
(Excellent)” based on financial security.
Founded in 1902, Physicians Mutual headquarters are in Omaha, Nebraska.
About Acxiom
A global leader in interactive marketing services and infrastructure
management, Acxiom connects clients with their customers through deep
customer insight, powering effective and profitable marketing
initiatives and business decisions. Our consultative approach spans
multiple industries and incorporates decades of experience in consumer
data and analytics, information technology, data integration and
consulting solutions for effective marketing across digital, Internet,
email, mobile and direct mail channels. Our secure, high-performance
technology services deliver consistent value and reliability. Founded in
1969, Acxiom is headquartered in Little Rock, Arkansas, and serves
clients around the world from locations in the United States, Europe,
Middle East and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.
Acxiom and InfoBase-X are trademarks of Acxiom Corporation.
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