Acxiom Corporation Named 2011 DMA Financial Services Company of the Year
Company provides marketing services to financial and investment service companies
For more information, contact:
Wyatt Jefferies
Corporate Communications Manager
501-252-8246
wyatt.jefferies@acxiom.com
GACXM
LITTLE ROCK, Ark. — October 3, 2011 — Acxiom® Corporation
(Nasdaq: ACXM), a global marketing services and technology company, announced
its recognition by the Direct Marketing Association (DMA) as the 2011 Financial
Services Company of the Year. The award
will be presented today during the DMA 2011 Annual Conference & Exhibition
in Boston.
“This recognition by the DMA is independent confirmation of
Acxiom’s expertise and superb technological performance in the financial
services industry, from banking to insurance,” said Michael Mathias, Acxiom’s
group vice president and financial services leader. “Our team has worked hard
to provide our financial services clients with quality insights that help them
better understand their customers’ experiences and market to them with relevant
offerings. Undoubtedly, through our wealth of consumer insight, analytics and
superior technology, we are well-positioned to lead this industry to a greater
level of performance.”
Acxiom’s financial services group serves the majority of the most
successful financial services companies in North America, including 12 of the
top 15 credit card issuers and seven of the top retail banks. By helping clients refine customer insights
and leverage offline customer data
online in a privacy compliant way, the group provides support with customer
acquisition, retention and branding initiatives across several lines of business
such as brokerage, mutual funds, financial planning, annuities, insurance,
retail banking and charitable giving. The group helps clients succeed in an
increasingly fragmented media environment by delivering innovation, client
value and real solutions for engaging with today’s connected consumers.
“Attaining customer-centricity is a journey rather than a
destination,” said Scott Howe, chief executive officer, Acxiom. “In a world of
overwhelming volume, velocity, and variety of data, scalable technology and
process are needed to refine data in order to deliver valuable consumer
insights. I’m glad our hard work and leadership in this industry are being
recognized.”
About Acxiom
Acxiom is a recognized leader in marketing services and technology that enable
marketers to successfully manage audiences, personalize consumer experiences
and create profitable customer relationships. Our superior industry-focused,
consultative approach combines consumer data and analytics, databases, data
integration and consulting solutions for personalized, multichannel marketing
strategies. Acxiom leverages over 40 years of experience in data management to
deliver high-performance, highly secure, reliable information management
services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas,
USA, and serves clients around the world from locations in the United States,
Europe, Asia-Pacific and South America. For more information about Acxiom,
visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.