Acxiom Engage Symposium HighlightsTransformative Marketing
Driving success at every customer interaction
For more information, contact:
Wyatt Jefferies
Corporate Communications Manager
501-252-8246
wyatt.jefferies@acxiom.com
GACXM
LITTLE ROCK, Ark., Sept. 30, 2011—Customer-centric
marketing approaches that deliver high value consumer engagement were the
key focus of discussion at Engage
2011, an executive symposium
hosted by Acxiom Corporation (Nasdaq:ACXM), the global leader in marketing
services and technology. The symposium—attended by Acxiom’s Fortune 500
clients, marketing leaders and industry analysts—provided a forum to explore
progressive thinking in the industry, exchange insight, and discuss the
organizational capabilities required for high performance marketing in a
digitally connected world. The event, which featured a keynote address from New
York Times Bestselling Author Malcolm Gladwell, focused on refining insight
from data, and numerous client presentations highlighting their results.
“Engage 2011 discussed fundamental changes in marketing and winning capabilities that
brands are using to drive successful interaction at every consumer touch
point,” said Tim Suther, chief marketing officer for Acxiom, who provided
several insights as part of his keynote presentation “Winning in the Age of the
Empowered Consumer.” “Engage was a forum for marketing leaders to inspire and
challenge one another; the energy from their provocative dialog was palpable.”
Attendees
acknowledged the value of leveraging data to better interact with
customers. At the event, 96 percent of those surveyed wanted to do better
in using information more effectively while 35 percent mentioned that
maximizing all customer touch points were among their biggest concerns.
In
addition, the symposium provided marketers with a roadmap to transform data
into insight to drive business value. Key messages from presenters included:
- Customer-centricity is a journey
rather than a destination
- In a world of overwhelming volume,
velocity, and variety of data, scalable technology and process are needed
to refine data, make simplicity out
of chaos, and deliver valuable consumer insights
- Communication programs that focus
at the customer level outperform those focused at a product or channel
level
- Closed-loop performance analysis
across all channels enables marketers to listen, recognize and recalibrate
based on evolving customer needs.
- A multi-year strategic plan, that
is periodically refreshed, provides overarching guidance to changing
market dynamics, marketplace innovation and required business results.
“This conference was enlightening to say the least,” said Charlie Swift, vice
president, Database Strategy and Marketing, Hearst Magazines. “These shared
best practices will help marketers better engage with customers and
prospects.”
Sessions included topics such as, “Becoming a High-Performance Marketing Company,”
“Redefining the Marketing Funnel,” “Creating Customer Dialogue through Email
Marketing” and more.
For more information, please visit www.acxiom.com.
About Acxiom
Acxiom is a recognized leader in marketing services and technology that enable
marketers to successfully manage audiences, personalize consumer experiences
and create profitable customer relationships. Our superior industry-focused,
consultative approach combines consumer data and analytics, databases, data
integration and consulting solutions for personalized, multichannel marketing
strategies. Acxiom leverages over 40 years of experience in data management to
deliver high-performance, highly secure, reliable information management
services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas,
USA, and serves clients around the world from locations in the United States,
Europe, Asia-Pacific and South America. For more information about Acxiom,
visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.