Confirms Acxiom’s Focus on Customer Engagement and Value
For more information, contact:
Jonathan Portis
Acxiom Public Relations
(501) 252-0582
jonathan.portis@acxiom.com
GACXM
LITTLE ROCK, Ark., April 26, 2011 – Advertising Age has ranked
Acxiom® Corporation (Nasdaq: ACXM) as the No. 1 U.S. agency for the
third year in a row, confirming Acxiom’s focus on innovations that
deliver customer value for clients globally.
Acxiom also ranked No. 1 in “Top Direct and CRM Agencies in the
U.S ,” No. 2 in “World’s Top CRM/Direct Marketing Agencies” and No. 9 in
the “World’s Top 50 Agency Companies.”
Leveraging its consumer data and analytics, superior technology
and talent, Acxiom is uniquely positioned to deliver customer insight
across channels and media, identifying customer preferences and allowing
marketers to engage with them with the highest level of certainty. At
the same time, consumers are provided with the choices they need to
interact with their favorite brands and companies.
“The traditional definition of an agency is evolving, with brands
expecting partners to share their values of accountability and focus on
driving shareholder value,” said Acxiom Chief Marketing Officer Tim
Suther. “In this rapidly changing environment, Ad Age’s ranking
validates our focus and the sentiment of our clients.”
In 2008 and 2009 Acxiom was the first No. 1 leader in Ad Age’s
ranking that was not a traditional full-service shop or a conventional
advertising agency. Advertising Age’s rankings are based on revenues.
About Acxiom
Acxiom is a recognized leader in marketing services and technology
that enable marketers to successfully manage audiences, personalize
consumer experiences and create profitable customer relationships. Our
superior industry-focused, consultative approach combines consumer data
and analytics, databases, data integration and consulting solutions for
personalized, multichannel marketing strategies. Acxiom leverages over
40 years of experience in data management to deliver high-performance,
highly secure, reliable information management services. Founded in
1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves
clients around the world from locations in the United States, Europe,
Asia-Pacific, the Middle East and South America. For more information
about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.