For more information, contact:
Jonathan Portis
Acxiom Public Relations
(501) 252-0582
jonathan.portis@acxiom.com
GACXM
Media Mix Optimization Critical To Drive Vehicle Sales
LITTLE ROCK, Ark., March 23, 2011— A new Consumer Dynamics study from Acxiom® Corporation (Nasdaq:
ACXM) provides valuable insights to help auto manufacturers manage risk
when introducing new products, despite economic and marketing
complexities.
The study “Turbocharge Your Next Vehicle Launch: Optimizing Your Media Mix to Drive More Sales,”
demonstrates how deeper customer insight and more effective Media Mix
Optimization (MMO) can convert shoppers into buyers, and redirect 15 to
30 percent of underperforming media into high-value sales opportunities.
“With ad spend per vehicle on the rise – $1,073 today vs. $1,051 in
2007 – and increased buyer incentives, the effectiveness of traditional
media strategies is waning,” said John Hensler, Acxiom Vice President of
Automotive. “Acxiom’s analysis showed a 13-fold increase in complexity
within the marketing environment in the last decade, meaning
advertisers need to work much harder to reach their intended targets.”
Easy
to implement, MMO gives marketers the ability to pinpoint media in a
way that stimulates an optimal market response. Informed by existing
data, MMO concentrates investment on the most desirable prospect
audience, allowing for regular calibration based on real-time data
access.
In the wake of the successful U.S. restructuring of the domestic
automotive industry, increased competition and market complexity, MMO
practices can help cut through media noise, providing a precision
opportunity to maximize ROI in a new vehicle launch.
For a copy of Acxiom’s latest study, please click here or call 1-888-3ACXIOM.
About Acxiom
Acxiom is a recognized leader in marketing services and technology
that enable marketers to successfully manage audiences, personalize
consumer experiences and create profitable customer relationships. Our
superior industry-focused, consultative approach combines consumer data
and analytics, databases, data integration and consulting solutions for
personalized, multichannel marketing strategies. Acxiom leverages over
40 years of experience in data management to deliver high-performance,
highly secure, reliable information management services. Founded in
1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves
clients around the world from locations in the United States, Europe,
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about Acxiom, visit Acxiom.com.
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