Acxiom Study Unveils Valuable Tool for Investor Services Marketers
For more information, contact:
Acxiom Public Relations
LITTLE ROCK, Ark. – Jan. 27, 2011 – Because
investors are always thinking ahead, a new Investor Services Consumer
Dynamics study by Acxiom® Corporation (Nasdaq: ACXM) provides useful
information on how to reach investors with the right offering before
they make investment decisions.
Building on Acxiom’s proprietary Investor Services Consumer Dynamics Segments, the study, “Anticipation Marketing: A Science for Predicting Investor Decisions,” uses
case studies to show marketers how to leverage predictable life
transitions and events to create a fully realized investor lifecycle
“Acxiom is offering marketers a proactive approach that hasn’t been
available before now,” said Holly Marr, vice president of Insurance and
Investor Services at Acxiom. “Although not all life-altering events that
prompt an investor’s decision can be precisely predicted, with a better
understanding of an investor’s current life stage financial trajectory,
we can help our clients be there at each moment of need along the way –
not after it’s too late.”
The new paper offers three in-depth case studies that demonstrate how Acxiom’s strategy is successful by:
- Empowering financial advisors – By arming them with
the information needed to know moments of truth for customers and be in
a position to prepare them for changes in their lives.
- Marketing in real-time – By using segment-specific
insights to dynamically shape an online experience that recognizes and
matches customer types with the most relevant offers and with messages
that touch on key value and motivational drivers.
- Marketing to life stage, needs and urgency – By
turning attitudinal segmentation into actionable segmentation,
recognizing household-level and other prospects. This enables the
marketer to offer up-sell opportunities based on existing as well as
foreseeable future needs.
“This is true investor lifecycle marketing,” said Ken Osmond, Acxiom
senior analytic and strategy consultant for Investor Services. “It
allows marketers to improve their profitability and ROI by executing
against specific data structures to predict the significant phases in
To download a free copy of “Anticipation Marketing: A Science for Predicting Investor Decisions” click here or call +1 888.3ACXIOM (888.322.9466).
Acxiom is a recognized leader in marketing services and technology
that enable marketers to successfully manage audiences, personalize
consumer experiences and create profitable customer relationships. Our
superior industry-focused, consultative approach combines consumer data
and analytics, databases, data integration and consulting solutions for
personalized multichannel marketing strategies. Acxiom leverages over 40
years of experience in data management to deliver high-performance,
highly secure, reliable infrastructure management services. Founded in
1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves
clients around the world from locations in the United States, Europe,
Asia-Pacific, the Middle East and South America. For more information
about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.