For more information, contact:
Jonathan Portis
Acxiom Public Relations
(501) 252-0582
jonathan.portis@sbcglobal.net
GACXM
LITTLE ROCK, Ark., Feb. 10, 2011— Acxiom®
Corporation (Nasdaq: ACXM), the recognized leader in marketing services
and technology, has been appointed by Sony Ericsson Mobile
Communications to further strengthen engagement with its consumers.
The deal makes Acxiom a key strategic and global marketing partner to
Sony Ericsson. The engagement underpins a business-wide strategy,
putting the consumer at the heart of Sony Ericsson’s business model.
As a global partner, Acxiom enables Sony Ericsson to understand and
communicate with its consumers more effectively than ever before to
deepen brand affinity and drive business. The Acxiom engagement includes
business culture change, marketing strategy, data cleansing and
enhancement, implementation services and marketing operations to provide
outsourced support to Sony Ericsson and deliver consumer communications
campaigns.
Stephen Whyte, CEO of Europe Acxiom, said, “This is truly a strategic
partnership within which we integrate our resources with those of Sony
Ericsson and work with senior stakeholders to drive transformation
within their business. It builds upon our demonstrated ability to
deliver enterprise-wide business transformation, marketing strategy and
marketing operations, while showing we can deliver global, multichannel
marketing programs at scale.”
Ben Padley, Head of Digital & CRM at Sony Ericsson, added, “The
dramatic shifts in our business marketplace require that we urgently
develop strong relationships of engagement with our consumers. This
includes identifying our consumers, learning about them and engaging
with them in the most insightful manner possible. Acxiom provides us the
ability to do that quickly and at scale.”
About Acxiom
Acxiom is a recognized leader in marketing services and technology
that enable marketers to successfully manage audiences, personalize
consumer experiences and create profitable customer relationships. Our
superior industry-focused, consultative approach combines consumer data
and analytics, databases, data integration and consulting solutions for
personalized, multichannel marketing strategies. Acxiom leverages over
40 years of experience in data management to deliver high-performance,
highly secure, reliable information management services. Founded in
1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves
clients around the world from locations in the United States, Europe,
Asia-Pacific, the Middle East and South America. For more information
about Acxiom, visit Acxiom.com.
About Sony Ericsson
Sony Ericsson is a 50/50 joint venture by Sony and Ericsson
established in October 2001, with global corporate functions located in
London and operations in major markets around the world. Sony Ericsson’s
strategy is to become the industry leader in mobile communication
entertainment, through new styles of interaction across the internet and
social media. Sony Ericsson offers exciting consumer experiences
through innovative and feature rich phones, accessories, content and
applications.
Acxiom is a registered trademark of Acxiom Corporation.