Horizon Healthcare Services, Inc. Chooses Acxiom to Advance Customer-centric Approach
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Acxiom Public Relations
End-to-end services will create accurate insight into health insurer’s customers
LITTLE ROCK, Ark., April 11, 2012 — Acxiom® Corporation (Nasdaq: ACXM), a recognized leader in marketing services and technology, today announced it has signed a multi-year contract with Horizon Healthcare Services, Inc., New Jersey’s oldest and largest health insurance company. Acxiom’s aim is to support the company’s customer-centric healthcare reform strategy through data quality and analytics.
Horizon will use Acxiom’s full complement of marketing and data services, including InfoBase®; its proprietary Universal Patient Link (UPL); Acxiom Consumer Insights, and analytics-driven consulting to provide a single, accurate and consistent view of Horizon’s members and prospects. This combination of Acxiom services will assist Horizon in creating personalized and coordinated marketing programs that will, in time, drive better health outcomes for its members while fostering loyalty for the Horizon brand.
“As a result of healthcare reform, many more consumers are purchasing their health insurance directly and more individuals and businesses are looking to reduce their costs while improving their healthcare experience,” said Bill Georges, vice president for marketing and product development for Horizon. “Acxiom will provide us with data and insights to better understand and communicate with our members and prospective members to develop products and services that meet their changing needs.”
“Horizon has an enduring legacy as a leader and is continually refining how to best serve its members,” said Cameron Thompson, group managing director of Acxiom’s Healthcare practice. “Facilitating customer engagement by providing our clients with meaningful, actionable customer insights is at the core of what we do. We’re proud to have been chosen to support Horizon’s transformation to a consumer-focused entity.”
To learn more about Acxiom’s healthcare industry solutions, please visit: http://www.acxiom.com/Industry-Solutions/Healthcare/.
About Horizon Healthcare Services, Inc.
Horizon Healthcare Services, Inc., New Jersey’s oldest and largest health insurer, is a tax-paying, not-for-profit health services corporation, providing a wide array of medical, dental, and prescription insurance products and services. Horizon Healthcare Services, Inc. serves more than 3.6 million members with headquarters in Newark and offices in Wall, Mt. Laurel, and West Trenton. Learn more at www.HorizonBlue.com.
Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific and South America. For more information about Acxiom, visit Acxiom.com.
Acxiom and InfoBase are registered trademarks of Acxiom Corporation.