Consumer Insight Products 
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The insights that enable smart decisions

Deep consumer insights — in the form of Acxiom’s data enhancements, lists, demographics, segmentation and buying behavior — enable effective and profitable marketing initiatives and business decisions. 

Acxiom has helped businesses and organizations just like yours achieve success for over 40 years — by providing insight into consumer preferences and behaviors via the most thorough and accurate consumer data products and services available.


Visit our new online Data Products catalog

The Acxiom Consumer-Data Quality Pledge
Consumer Insight Services
Analytics Data

Who are your customers? More to the point, who are your most profitable customers?
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Contact Suppression

InfoBase-X Suppression accesses a single master suppression file that contains over 100 million suppression records.
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Data Enhancement

Your data, combined with Acxiom’s InfoBase-X Enhancement, gives you the power to clearly recognize and respond to your customers’ wants, needs and expectations.
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Email Marketing

InfoBase-X eProducts are the most comprehensive, accurate and largest resource available today for expanding your customer email database.
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Geospatial Solutions

Geospatial solutions combine data, software and consulting to enable you to integrate Acxiom’s marketing capabilities with a spatial view of the market to improve mass marketing, store and merchandising performance.
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Lists

Increase the results of your marketing initiatives through access to a comprehensive national database covering over 126 million households and 190 million individuals.
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Segmentation

Acxiom PersonicX allows you to segment your consumers at a household level, turning raw data into accurate, actionable information faster than ever before.
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Solutions and Special Offers

We’re so sure we can change your business with our insight, we’re willing to prove it!
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Telemarketing and Teleservice

In a world where marketing can be so impersonal, customers respond better to companies that make the effort to really know who they are.
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Contact Us

Call 1-888-322-9466 or
1-501-342-7799

Contact a solution expert

Case Studies
Consumer Dynamics
White Papers

Today’s Fiction, Tomorrow’s Reality: The Unabridged Truth About Multichannel Marketing by David Danziger
What does it take to make multichannel marketing really work? This Acxiom paper discusses the fiction and the reality as it exists today, and the promise that multichannel marketing holds for tomorrow.
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Throw Away The Sales Pipeline by Lance Osborne In today’s low trust, rapid access to extensive competitive information, social- and interactive-media world, focusing only on the classic pipeline model is short-sighted at the least - and suicidal at its worst. This white paper examines why.
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Four Steps to Customer Centric Marketing

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The New Generation of Information

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