Acxiom: Segmentation

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Segmentation

Finding your customers in every market

Acxiom PersonicX allows you to segment your consumers at a household level, turning raw data into accurate, actionable information faster than ever before. You can see differences among U.S. households and how they spend time and money on your products.

The PersonicX segmentation suite enables you to better know — and anticipate — your customers' demographics and buying behaviors, conduct market analysis, plan customer acquisition strategies, and create cross-sell/up-sell and retention campaigns that are truly targeted, personalized and powerful.

PersonicX is powered by Acxiom's exclusive InfoBase-X™ data, the recognized gold standard for the industry.

Segmentation Services

Financial Groups

The 12 Financial Services Groups of PersonicX accurately group households by similar attitudes and tendencies within financial services.
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Geodemographic Segmentation

Hispanic Market Segmentation

Insurance Groups

International Segmentation

Segmentation for Japan

Visualization

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Case Studies

Consumer Dynamics

White Papers

Get Your Lazy Assets to Work
Many companies recognize they have potentially powerful data assets that may help with acquisition and retention efforts, but they don’t know where to begin to make it do more.
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For Want of a Nail: Consumer Data and the Privacy Balance that Drives Customer Acquisition and Satisfaction
Optimum consumer data and contact suppression gives you the tools you need to conquer the kingdom. Without it, for want of a nail, your business could fail.
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Capitalizing on the Original Social Network
When it comes to consumer decisions, a key group of influencers and stakeholders has been forgotten: The beyond-the-household family or the “original social network.”
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Geospatial Solutions
Geospatial solutions combine data, software and consulting to enable you to integrate Acxiom’s marketing capabilities with a spatial view of the market to improve mass marketing, store and ...