Intelligent social targeting fuels efficient reach and persuasive impact

Acxiom Relevance-X® Social brings consumer data intelligence to online social marketing, providing marketers with a unique, practical, data-driven and measured approach to social marketing. Just as important, you get the ability to measure the effectiveness of campaigns on large-scale and individual levels.

Acxiom Relevance-X Social helps you see the social networks of your customers and how many friends or contacts they may have within online communities, then compares this data against other markers. It’s available for individual campaigns or as an on-going service.

With Acxiom Relevance-X Social data, marketers can:

• Establish and maintain up-to-date social intelligence on their customers
• Interact with socially active brand advocates
• Create campaigns that solicit user-generated content or demonstrate brand enthusiasm
• Develop loyalty programs to reward segments
• Test products or services
• Plan media where your customers are socially active
• Invite, communicate and influence the influencers in a respectful and engaging way to drive purchase behavior

Request a meeting with one of our direct social media marketing experts.