This privacy policy covers Acxiom’s Relevance-X product line - an online advertising network product suite enabling the delivery of the most relevant offers to the right consumers while protecting their privacy and offering consumers a choice about participating in such activities.
None of the information provided to clients from the Relevance-X product line contains any personally identifiable information about consumers.

Advertising to Consumers Based on a Previously Visited Website (often referred to as Retargeting)

When you visit the website of an advertiser using Acxiom’s Relevance-X Echo product (retargeting) and view certain pages chosen by the advertiser on their site, Acxiom sets an anonymous third-party cookie on your computer for use by that advertiser. This cookie allows them to show you advertisements related to the pages and/or products you previously viewed on their website when you visit other websites that are part of the Acxiom Relevance-X Ad Network. . 

These cookies will only be used to deliver relevant anonymous online advertisements on websites in the Relevance-X Ad Network. No history of websites you have visited, other than the advertiser’s website, is associated with this cookie. No personally identifiable information is collected by or used with these cookies.  The cookie is set to automatically expire within 90 days. However, if you revisit the pages that initially launched the cookie, the 90-day timeframe will restart.
Our contracts require that advertiser sites which use this Relevance-X feature provide disclosures in their privacy policies that state that third party cookies are set when you visit the website and provide information about how to block, disable or delete these third party cookies, which would block or end your participation in all Relevance-X products.

Advertising to Consumers Based on a Number of Previously Visited Websites (often referred to as Behavioral Targeting)

Acxiom contracts with other reputable third party ad networks to deliver this service.  When you visit the websites of participating advertisers in the third party ad network, a cookie will be placed on your browser which collects information about your browsing behavior at this and other participating sites.  The data collected includes such information as the dates, times and pages as well as the content areas of the sites you visit (e.g., "sports section" or "technology section").  None of this collection includes personally identifiable information about you. 

The third party ad network collects this information, defines key advertising segments, and attributes your browsing behavior to these segments.  Examples of these segments include “in-market to buy an automobile”, ”interest in cycling”, or ”sports fan.”  These third party network advertisers do not create or share any segments that include personally identifiable or sensitive information.  They are members of the Network Advertising Initiative (NAI) and subscribe to their self-regulatory principles. While the types of information that may be considered sensitive may vary among users, information about any medical or health condition; certain aspects of a user's personal life or financial situation; or use of, or interest in, gambling, alcoholic beverages, or adult products or services are considered sensitive for these purposes by Acxiom.

When you visit websites of participating advertisers in the third party ad network, you will be shown ads the advertiser believes may be of interest based on the segment attributed to your browsing activity.  This is the only use of these cookies.  These cookies are set to automatically expire within 24 months. However, if you revisit the site that initially set the cookie after the expiration, a new cookie may be set.

Advertising to Consumers Based on Anonymous Offline Demographic and Lifestyle Characteristics (LifeStage Targeting) and Relationships You Have with Advertisers (Customer Targeting)

When you visit websites who are registration partners of Acxiom for the Relevance-X LifeStage and Customer Targeting product and you provide personally identifiable information, such as your name and address, to that website, this information will be sent to Acxiom to include you in the Acxiom Relevance-X Ad Network. 

If Acxiom has demographic and lifestyle information about you in our InfoBase Enhancement product, we may provide this information to the registration site and Acxiom will set anonymous third party Relevance-X LifeStage Cookies on your browser associated with this information.  Acxiom may periodically refresh this information from Acxiom’s InfoBase product to assure it remains current.  If you are a customer of one of Acxiom’s Relevance-X advertising clients and provide them your name and address, you may also receive anonymous Acxiom third party Relevance-X cookies associated with information about those relationships.

When you visit websites in Acxiom’s Relevance-X Ad Network, you may be shown ads or see customized content that Acxiom’s advertising clients believe may be of interest to you based on the information associated with these third party cookies.   This is the only use of these cookies.  No history of websites you have visited is associated with these cookies. No personally identifiable information is collected by or used with these cookies.  These cookies are set to automatically expire within 36 months. However, if you reregister at one of the Acxiom Relevance-X LifeStage participating registration partners, the expiration timeframe will restart.
Our contracts require that sites where you register and provide personally identifiable information inform you that this information will be shared with third parties such as Acxiom and that third party anonymous cookies will be set and used for marketing purposes. These websites should also provide you information about how to block, disable or delete these third party cookies, blocking or ending your participation in Relevance-X.

To learn more about Acxiom’s marketing products and this demographic and lifestyle information, go to Acxiom’s U.S. Products Privacy Policy.

Advertising to Children

Acxiom does not intentionally collect data on, create targeting segments of, or tailor target online advertising to children under 18 years of age.

Delivering and Reporting on Online Banner Advertising

To deliver our suite of Acxiom Relevance-X online advertising products, we utilize the technology of third party providers.  We also utilize their technology platforms to record information related to the serving of these advertisements.  This information includes such data as browser type, ad served, date, time, and site where the ad was served. Acxiom may provide our advertising partners with reports that aggregate information about the ads presented as part of their online banner advertising campaign. The information provided in these reports is in the aggregate and cannot be used to identify anyone personally.

Data Sharing

We may share non-personal information with companies such as advertisers, agencies, ad networks, or exchanges to enable them to analyze user behaviors or to assist us with tailoring the ads that you encounter. In other, limited circumstances, we may share data by providing access to the non-personal information we collect to service providers who are assisting us with storage, analysis, or other services. These service providers are subject to confidentiality restrictions, and are not authorized to utilize the information in any way other than to provide their services to us. In special cases, we may also be required to release information in order to comply with requests from law enforcement, government agencies, and similar entities, or to otherwise protect our clients and users. 

Your Choices and How to Contact Us

You may opt-out of participating in Relevance-X by clicking here. This will automatically place a cookie on your computer to block our services. If you ever delete the "opt-out cookie" from your browser, buy a new computer, or change Web browsers, you'll need to perform the opt-out task again. It's only when the "opt-out" cookie can be read on your browser that we can know you have decided not to participate.

You can set your computer’s Internet browser settings so you will be notified when you receive any third party cookie, which includes the Relevance-X cookies, and be given the choice to block the cookie.  For more information about cookies, visit How Cookies Work.

If you have any questions about the Relevance-X privacy policy, e-mail us at privacy@acxiom.com or call our Consumer Advocate line at 1-877-774-2094.

Security

Acxiom maintains security procedures designed to keep information we own, license and process from being accessed by any unauthorized person or business. We use a variety of multi-level security systems to control access to our services and information products. All users at client locations, as well as all Acxiom associates, must have the appropriate access codes and be authorized to access certain data and applications. Acxiom conducts risk assessments and regular audits on our internal and external information systems to assess our ability to maintain the integrity of client and Acxiom data. Our enterprise security operations center maintains real-time monitoring for information system vulnerabilities and unauthorized access attempts into our internal systems. We also maintain physical security for our facilities and limit access to certain critical areas of our business. We take reasonable precautions to ensure that our security procedures are adequate for the protection of our computer systems and data, but this does not eliminate the possibility that our security will be breached. If a security breach causes Acxiom leadership to believe individual consumers are at actual risk for identity theft or other fraudulent activities that may cause substantial harm or inconvenience to consumers or if such breach otherwise requires public notification, Acxiom will post a security alert notice on our website (www.acxiom.com) that will provide relevant information for consumers and Acxiom clients to consider to protect against fraudulent and other harmful actions that may result from the unauthorized access.

Other Important Information

If we decide to change our online privacy policy in a material way, we will post a notification highlighting those changes on this website so users can become aware of the changes.

In the event Acxiom is purchased, data collected by Relevance-X will be one of the transferred assets.

Effective Date: October 2, 2009