Identify-X™ Authenticate 
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Making Information Intelligent

Increase security and profitability while reducing fraud

Verification is the process of substantiating that someone is in fact who he says he is, and verifying the validity of the information he has provided as authentic or genuine. Often times this is the first step in a risk management strategy. The Acxiom Identify-X Authenticate process uses unique data generated questions to identify an individual and then verifies these individuals through our high quality database, offering greater security to the end user.

Data assets

Acxiom’s identification platform utilizes demographic and geographic data in challenge questions with nearly 900 data elements for more than 300 million individuals. Identify-X Authenticate data comes from public, publicly available and non-public proprietary databases. Identify-X Authenticate data is current and regularly updated daily, weekly and monthly, depending upon the data source.

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Mitigating Identity Fraud While Enhancing the Customer Experience

This paper highlights some of the emerging technologies available today to reduce fraud and risk exposure, reduce call center costs and handling times and improve customer service levels and privacy.

Learn More

 

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