Marketing Services

When it comes to marketing, data is only part of the story. The best data in the world is useless if you don’t have the ability to analyze it and apply the insights.

Our team can provide complete end-to-end solutions that not only include world-class data, but the intelligence to help it perform for you. Whether it’s getting to a greater understanding of your goals, helping you map out a marketing strategy, or even getting your campaign produced and launched, we’re ready to work hand in hand with your team.


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Strategy and Analytics

We combine advanced analytics and marketing strategy to identify your best growth opportunities. Whether it is identifying pockets of economic opportunity, driving lifecycle marketing improvements to capture that opportunity, or driving new and innovative ways to connect with customers via an integrated marketing program, our team of experts can help you drive improved performance. Best of all, we have fun doing it! So you’ll have fun, too!

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Acxiom Marketing Analytics Environment™

Big data alone is not enough. Big answers and smarter decisions are better. With the Acxiom Marketing Analytics Environment, you can get answers to the tough questions. What impact does my online marketing have on offline sales? Which prospects are likely to become my best customers? How can I optimize my customers’ experience? The Acxiom Marketing Analytics Environment brings online and offline data together to provide a solid foundation for measuring and analyzing your marketing spend across all channels. The Marketing Analytics Environment — coupled with Acxiom’s managed services to deliver proven methodologies, iterative measurement, and recommendations – can help you make smarter decisions that drive better ROI on your customer acquisition, retention, and loyalty initiatives.

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Web Personalization

Consumers demand personalized and relevant attention when coming to your website. We help you unlock the power of your marketing database to tailor individualized online experiences that substantially improve revenue and profit. We’ve helped some of the biggest brands in the world reach new levels of successful performance with their website and would love to share more with real examples. Let Acxiom apply our personalization expertise to drive more revenue and stronger customer relationships for your brand.

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Marketing Maturity Model

Many times our clients simply want to understand where they are on the path to true customer-centric marketing. We’ve developed a normative database to answer this question once and for all. Leveraging our patent-pending methodology and tools, we help you answer the big questions: How do you stand versus your competitors across marketing capabilities? Where should your improvement efforts start? How long is the journey, and what is the economic reward for your brand if you get there? To discover more, click here for a snapshot of learnings from the Marketing Maturity Model.

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Acxiom Impact

Acxiom Impact is a leading provider of data-driven, one-to-one email and cross-channel marketing solutions for enterprise marketers. We create engaging customer experiences that drive real ROI.
We enable brands and agencies to connect with people across channels: email, mobile, social, SMS, websites, direct mail and real time display advertising.

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What connects us all together? An unrelenting focus on performance … yours and ours.