Get to Know Your Customers on a More Personal Level

Wireless providers competing for a larger market share can get to know consumers on a more personal level – and adjust customer engagement plans accordingly – with insights from our first Communications Consumer Dynamics study.

The in-depth analysis segments consumers to reveal which ones have switched services in the past, which are most likely to switch in the future, and what factors most influence their decisions.

Key findings include:

• Consumers in three groups comprising 36.4 percent of U.S. households appear most likely to be considering a switch in the near future
  • "High Bill/Contract"
  • "High Bill/Monthly"
  • "Medium Bill/Monthly"
• Consumers in the three Pre-Paid segments, making up 32 percent of households, appear least likely to be making a switch in the near term

Download your copy of the study. Click here.

Download your copy of the executive summary. Click here.

Communications Consumer Dynamics

Communications Consumer Dynamics provides a periodic consumer-centric snapshot of the U.S. communications market. In addition to these studies, Acxiom offers media, market, brand or geo-based analyses which can be integrated with internal sources of product/consumer data.