Convert your prospects into profitable customers
Acxiom's May 2010 Insurance Consumer Dynamics study reveals how to maximize acquisitions and improve loyalty by understanding customers’ needs and expectations
The unique and proprietary study provides precise insights into how insurance providers can determine consumers’ potential needs, recognize shopping and carrier relationship preferences and know how those consumers want to be approached with offers.
While one in four current customers shopped for auto insurance in the last 12 months and a third of them switched carriers, today’s market presents a unique opportunity to attract prospects most likely to convert and grow them into long-term profitable customers by:
- Recognizing quality leads and improving conversion
- Finding best opportunities for customer growth
- Maximizing media usage
- Utilizing real-time insights for successful engagement
- Understanding channel and content preferences