Leisure travelers inclined to spend more on personal entertainment are revealed in PersonicX Consumer Dynamics study
Reach the customers who are most likely to spend on entertainment while on vacation.
The latest leisure travel study confirms the natural assumption that consumers with higher incomes tend to spend more on entertainment while on vacation. But do parents tend to spend more to entertain the kids, or are singles more likely to seek out entertainment and recreation experiences?
Travelers who go beyond the basics of meals and shopping to take advantage of opportunities such as sporting events, shows, tours and more are the subject of a new PersonicX Consumer Dynamics study released by Acxiom.
Among the insights revealed:
- The insights reveal that the two higher spending groups have many more similarities than differences in how they travel and spend their leisure time
- The five top-ranked PersonicX Clusters in these two higher spending groups have higher incomes and are most likely single and without children
- Looking at the differences between the two groups offers insight into how and when to make minor adjustments to improve marketing strategy, connectivity and messaging effectiveness with each individual group
Download the executive summary of the study. Click here.
Download your copy of the PersonicX Consumer Dynamics study. Click here.