ACXIOM AUTOMOTIVE STUDY REVEALS CHANGING MINDSET OF BUYERS IN POST “CASH FOR CLUNKERS” ERA
Learn which brands are gaining and losing favor with buyers in 2010, and why consumers are choosing to “buy now.”
Acxiom’s latest Automotive Consumer Dynamics study illustrates how consumer expectations and behaviors have shifted in recent months – and how this insight can help manufacturers and dealers win business in the post “Cash for Clunkers” world. The study reveals:
- Which brands are gaining favor among which audiences, and why
- How social networks can help increase effectiveness of marketing programs
- Why the blue-collar segment represents a unique opportunity in 2010
Key findings from the study include:
- Discontinued brands Pontiac and Saturn are gaining favor with 5 out of 10 Acxiom Consumer Groups, which may be attributed to the deep discounts being offered on these vehicles.
- Lincoln, Mini-Cooper, and Buick are gaining traction among some segments, but losing favor with others.
- Kia has emerged as one of the “top 4 brands” gaining favor among blue collar buyers, who have previously gravitated toward brands that have either gone bankrupt (Dodge, Chevy) or been eliminated (Pontiac).
Acxiom’s latest study also features a portrait of 2010 post “Cash for Clunkers” consumers.
To learn more, download a PDF of the study.
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