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Automotive Consumer Dynamics 

ACXIOM AUTOMOTIVE STUDY REVEALS CHANGING MINDSET OF BUYERS IN POST “CASH FOR CLUNKERS” ERA

Learn which brands are gaining and losing favor with buyers in 2010, and why consumers are choosing to “buy now.”

Acxiom’s latest Automotive Consumer Dynamics study illustrates how consumer expectations and behaviors have shifted in recent months – and how this insight can help manufacturers and dealers win business in the post “Cash for Clunkers” world. The study reveals:

  • Which brands are gaining favor among which audiences, and why
  • How social networks can help increase effectiveness of marketing programs
  • Why the blue-collar segment represents a unique opportunity in 2010

Key findings from the study include:

  • Discontinued brands Pontiac and Saturn are gaining favor with 5 out of 10 Acxiom Consumer Groups, which may be attributed to the deep discounts being offered on these vehicles.
  • Lincoln, Mini-Cooper, and Buick are gaining traction among some segments, but losing favor with others.
  • Kia has emerged as one of the “top 4 brands” gaining favor among blue collar buyers, who have previously gravitated toward brands that have either gone bankrupt (Dodge, Chevy) or been eliminated (Pontiac). 

Acxiom’s latest study also features a portrait of 2010 post “Cash for Clunkers” consumers.

To learn more, download a PDF of the study.

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August 2009 — Acxiom Study Reveals Insights for Squeezing Extra Mileage from "Cash for Clunkers" Program

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May 2009 — Mind of the Consumer Spotlight: The Mindset of Today's "Buy Now" Consumers

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January 2009 — Mind of the Consumer Spotlight: Who’s Buying, Who’s Not, and Why

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March 2008 — Mind of the Consumer Spotlight: The New York Tri-State Region Consumer

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May 2008 — Mind Of The Consumer Spotlight: Domestics Best Positioned In Declining Pickup Market

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January 2008 — Mind of the Consumer Spotlight: Luxury Crossover Utility Vehicles (CUV)

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August 2008 — Mind Of The Consumer Spotlight: Down-sizing? Right-Sizing? Or Wait? Consumers are saying, “It Depends.”

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February 2008 — Mind of the Consumer Spotlight: The Hybrid Vehicle Consumer

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  • InfoBase-X® is the largest collection of U.S. consumer information available from one source.
  • PersonicX® is the first true household-level segmentation system.
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Automotive Consumer Dynamics Methodology 

Automotive Consumer Dynamics is the industry’s first comprehensive, consumer-centric view of the U.S. automotive market. Developed from the world’s largest repository of up-to-date U.S. consumer intelligence (InfoBase-X) and Acxiom’s industry leading PersonicX life-stage segmentation, Automotive Consumer Dynamics applies sophisticated modeling and analyses to deliver a powerful combination of hindsight, insight and foresight that spans over 200 million U.S. consumers representing 124 million households and over 50 million vehicle purchase / trade-in transactions.

 

 

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