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White Papers 

Four Steps to Enabling Successful Customer-Centric Marketing

Read about new four-step methodology for using consumer data to deliver valuable real-time consumer intelligence.
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Best Practices In Campaign Management Selection

Choosing the right solutions for your company isn’t easy — or cheap. Rather, finding the right campaign management solution is an undertaking that is more mountain than molehill.
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Reaching The Right Travel Consumers Across Channels

How Customer Touch-Point Optimization is Improving Marketing Effectiveness
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Data Quality on Demand

With data quality delivered as a service and integrated into your CRM system, you and your team can access customer data you never had before.
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Retail Store Clustering

Acxiom's retail store clustering enhances daily operational activities and enables quantified, information-based answers to common questions.
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Creating High Precision Marketing Intelligence With Consumer-Centric Analytics

Learn how to transition to a more consumer-centric approach to analytics in this white paper from Acxiom’s analytic consultants.
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How To Reduce The Risk of Bad Marketing Decisions

A new white paper shows you how to lower the odds of making bad marketing decisions through affordable cross-channel solutions.
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Business Intelligence Maturity: The Journey from Reporting to Optimization

The information age has changed the way the business world operates. No longer is intuition the driving force behind how strategies are developed and tactics are advanced.
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Benchmark Contact-Data Cleansing

A benchmark comparison of contact-data cleansing solutions: Acxiom CDI-X™ and USPS®
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Vendor Credentialing

No News Isn't Always Good News: Get the facts on vendor credentialing to protect your employees, your customers and your company.
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Background Screening for Employment: Where Privacy Meets Best Practices

Employers today face two sometimes competing but equally compelling requirements: to prove due diligence in hiring practices and to guarantee employee privacy in the process.
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Background Screening For Retail Employment: Where Privacy Meets Best Practices

Faced with expense-savings measures, retailers must take into consideration that "the bottom line" of their P&L will continue to suffer from shrinkage unless they take control of this problem.
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Breakthrough Merchandising for The Hispanic Community

A deeper look into the diversity of the Hispanic market and the value of customer insight in merchandising and marketing to this ethnic group.
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Building Bridges in the Asia Pacific Region

The paper explores the struggle companies face when trying to find a balance between the flexibility required for country-specific strategies and the capabilities that come from a regional approach.
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Do-It-Yourself Customer Data Integration Hubs: The Advantages and Disadvantages

Companies who decide to tackle CDI by doing it themselves must weigh the pros and cons.
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Creating a Multichannel View of Your Customer

A comprehensive view of the customer helps marketers deliver productive customer experiences, support marketing measurement, and drive new business opportunities.
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Knowledge-Based Customer Recognition

“Excuse me, have we met before?” How knowledge-based customer recognition helps you really know your customers.
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Losing Money in the Mail

How flawed contact data and increased costs lead to wasted opportunity and resources.
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Opening the Gateway to Growth: Combining Customer, Product and Market Data to Accurately Predict Revenue Potential

Learn how leading retailers rise to the challenge of integrating customer, product and market data.
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Measuring Return on Business Intelligence Investment

Business intelligence is vitally important to companies that want to compete in today’s economic climate.
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The Reality Facing The Mainframe World

Given the challenges facing the mainframe - a retiring workforce, migrating mission critical applications - what is the future for the mainframe?
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Mitigating Identity Fraud While Enhancing the Customer Experience

This paper highlights some of the emerging technologies available today to reduce fraud and risk exposure, reduce call center costs and handling times and improve customer service levels and privacy.
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Tuning In Tuned-Out Consumers

Examine consumer marketing trends and understand the advantages of consumer insight and engagement.
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Building Blocks For Segmentation

This white paper focuses on how Acxiom’s PersonicX® Classic, a household-level segmentation system, helped a leading media and hospitality company develop an effective market segmentation.
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What The Hack - Securing Information In An Increasingly Insecure World

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Get Your Lazy Assets to Work

Many companies recognize they have potentially powerful data assets that may help with acquisition and retention efforts, but they don’t know where to begin to make it do more. Do you know how to put...
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For Want of a Nail: Consumer Data and the Privacy Balance that Drives Customer Acquisition and Satisfaction

Optimum consumer data and contact suppression gives you the tools you need to conquer the kingdom. Without it, for want of a nail, your business could fail.
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Capitalizing on the Original Social Network

When it comes to consumer decisions, a key group of influencers and stakeholders has been forgotten: The beyond-the-household family or the “original social network.”
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Get to Know Your Customers!

Acxiom’s latest white paper shows how predictive consumer insight helps you find your next best customers and improve marketing results.
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Acxiom Fast Facts 

Acxiom works with many of the world’s leading companies, including:

  • 12 of the top 15 credit card issuers
  • 7 of the top 10 retail banks
  • 9 of the top 10 telecom/media companies
  • 7 of the top 10 retailers
  • 9 of the top 10 automotive manufacturers
  • 6 of the top 8 brokerage firms
  • 3 of the top 5 pharmaceutical manufacturers
  • 2 of the top 5 life/health insurance providers
  • 8 of the top 10 property and casualty insurers
  • 2 of the top 3 lodging companies
  • 2 of the top 3 gaming companies

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