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The Procrastinator's Guide to Digital Resilience

Prepare for digital change today (not tomorrow)

Digital marketers breathed a collective sigh of relief when Google pushed its third-party cookie ban back to late 2023. With new privacy laws incoming, Apple’s ongoing App Tracking Transparency (ATT) updates and Big Tech players in general clamping down on brands’ data usage and access, a bit of breathing space was more than welcome. 

But change is still a-coming – fast. You now have an important choice to make. Will you fight your inner procrastinator and get primed for a changing, cookieless world, or leave your digital destiny to the last minute? 

The Procrastinator's Guide to Digital Resilience The Procrastinator's Guide to Digital Resilience

You’re still reading! Good choice.  The countdown is on, and now is the perfect (in fact, the only) moment to start building digital resilience. Next question is: exactly how can you use this extra time to ensure your brand is prepared for what comes next?

We’ve created this guide to help you build the digital resilience you’ll need for tomorrow, today. Download it, and grab this urgent opportunity to:

  • Plot your timeline to total digital resilience

  • Create a solid data plan and embed your identity strategy

  • Get the right tools in place to better utilize first-party data

Acxiom is committed to ethical data use. For our privacy policy and options to opt out, click here. If appropriate, we may contact you regarding your interest.