First National Bank Omaha (FNBO) has been a leader in the credit card industry since the 1950s when it became one of the nation’s first banks to issue a credit card. Since then, it has become the 12th largest issuer in the country. First National Credit Card Center (FNCCC), a division of FNBO, focuses on partnering with financial institutions and other organizations to assist with their credit card services in addition to their national credit card marketing efforts. These partnerships and efforts created a need to develop and maintain their prospect database to efficiently and effectively improve their credit card marketing campaigns.