The hospitality company is a worldwide leader in vacation ownership, with dozens of first-class resorts and hundreds of thousands of vacation owners. As the economy declined in 2008, so did the market for discretionary purchases such as vacation timeshares. Up to then, the global hospitality company took a broad approach to prospect screening by targeting those within certain income levels and by household composition. However, when purchase rates started falling, the hospitality company sought a way to better pre-qualify those guests touring properties with the goal of increasing purchase rate and price paid. Ultimately, the company needed to stabilize revenue and reduce costs.