Founded in the early 1800s, the client is one of the largest insurance and investment companies based in the United States, with offices in Japan, the United Kingdom, Canada, Brazil and Ireland. The client is a leading provider of life insurance, group and employee benefits, automobile and homeowners insurance, and business insurance — as well as investment products, annuities, mutual funds and college savings plans. For many years, Acxiom Corporation has managed this client’s prospect database. Increasingly, the company sought to understand more precisely which marketing approaches deliver the best return on investment and plan campaigns and budgets accordingly. The company also wanted to replace its Excel-based budget allocation tool with something more precise and easy to use.