Retail Case Study

When the first Macy’s department store opened in 1858 in New York City, sales totaled $11 that day. One of the nation’s most iconic department stores, the Macy’s brand now has 810 stores across the country and online sales at Macy’s.com. In 2010, the Macy’s Inc. family of stores, which includes both Macy’s and Bloomingdale’s, recorded fiscal sales of just over $25 billion. The first retailer to offer Depression-era “pay when you can” credit policies and arrange merchandise by size continues to make innovative decisions that put the customer first and contribute to its growth.

Download