Millions of people, businesses and governments around the world rely on technology from this Fortune 100 company. The manufacturer has made a name for itself by solving customer problems with printing, personal computing, software, services and IT infrastructure solutions. Marketers have long tried to predict customer purchases. In an effort to get closer to that goal, the technology company set out to determine what a current customer might purchase next and extend email offers more strategically. By basing future offers on past customer history — both online and in stores — the company aimed to encourage online and store purchases of its brand over others. However, the solution had to take into consideration differences in online and store purchase activity and product registration rates, changes to the online products that could be promoted, and fresh data coming in weekly.