New channels and devices are providing new opportunities, changing consumer behaviors and threatening traditional marketing practices. Because companies generally treat their marketing and distribution channels as separate entities, they are not gaining a full understanding of consumers’ overall behavior and motivation, and which marketing messages they’re likely to relate and respond to. While the ability to access customer information rapidly and easily is critical to making wise and responsive campaign decisions, important marketing insight is often buried deep within oceans of data. Marketers need an integrated direct marketing solution that enables data visualization and helps in the delivery of relevant multichannel marketing messages to customers and prospects.