What Your Customer Is Buying When Not Buying From You

What retailers know about current customers can and should be a starting point for analysis and marketing campaign planning, but not knowing about their customers’ shopping behavior outside of their stores could mean retailers are leaving money on the table. By analyzing shopping transactional data across millions of consumers shopping across all categories at multiple retailers nationwide, Acxiom has developed models that indicate consumer shopping propensities, behaviors, preferences, decision influencers and spending for a retailer’s entire customer base. In effect these indicator models can offer a look at how customers shop at a particular retailer’s stores — and can give retailers the ability to expand their target audience and reveal increased sales potential.