Although growth opportunities for companies in the global marketplace are substantial, the complexities of operating and succeeding on the international stage are too great for most companies to handle on their own. Many organizations, even Fortune 100 multinationals, struggle with global growth strategies. In addition, it’s critical for companies to gather the right information about customers and prospects in different countries: a one-size-fits-all approach simply won’t work. Read this paper to learn more about crafting a successful global marketing capability model that spans international geographies.