Excuse me, have we met before?

Customer and customer-value recognition — the ability to recognize a customer’s value to the business as accurately, quickly and thoroughly as possible in every interaction — is vital to the success of any business. But an increased focus on customer lifetime value (CLV) has yielded disappointing results, due to limitations in recognizing and grouping customers across multiple channels and lines of business. Moreover, all Customer Data Integration (CDI) approaches are not created equal. Knowledge-based customer recognition delivers the most comprehensive and accurate information, giving businesses the tools they need to provide service, develop marketing and build relationships that produce results.