Uses advanced identity resolution to unify marketing data via a privacy-compliant link that can be associated with PII.
Enables you to execute campaigns and measure results across addressable TV, spot and national TV, VOD and online video.
Provides access to Acxiom data through a self-service tool that supports segmentation, modeling, media planning, and distribution.
Try our free, self-service tool for onboarding small files to 4Info, AOL, Facebook, Twitter, and Yahoo.
Helps companies turn their data assets into privacy-compliant data products that meet buyer needs.
Help you quickly find audiences for your campaigns through packages optimized for seasonal events, enthusiasts, and more.
Simplifies audience creation by clustering U.S. households based on consumer behaviors and demographics.
Enables access to privacy-compliant data for executing campaigns around the world.
Identity Verification & Authentication
Reduce the risk of fraud and regulatory non-compliance by verifying consumers are who they claim to be.
Combines AbiliTec with digital identity resolution capabilities across platforms and devices to power omnichannel marketing.
As an Omnichannel Integrator, Acxiom Marketing Services helps marketers enable great customer experiences by breaking down data silos and solving for a complete customer view across digital and offline channels. We help marketers plan audiences, engage customers, measure marketing impact, and collaborate with their partners for greater reach, revenue, and return.
Use Case-Based Solutions
We solve critical marketing challenges and enable omnichannel use cases by bringing together our expertise in data, technology, and services. Our marketing solutions provide quantifiable business outcomes to help you achieve your goals and objectives.
Leverage omnichannel data to identify and target the right audiences.
Deliver personalized experiences across channels by leveraging powerful insights about your customers.
Quantify the incremental impact of your marketing and advertising dollars in driving audience reach, response, and revenue lift.
Maximize data value and drive successful co-marketing with partners.
Our Solution Enablers
We deliver services in the areas of data strategy, identity resolution, analytics, integration, and data orchestration for actionable marketing solutions.
Optimize your use of data and marketing technology to succeed as a modern omnichannel marketer.
Connect your key martech and adtech applications at the data layer for a complete omnichannel view of your customer.
Engage our premier delivery services to manage your data environments, provide operational support, and execute ongoing services.
Gain actionable insights that improve the omnichannel experience across the full customer lifecycle.
Implements and deploys best-in-class, highly scalable, standards-based environments to address your key marketing use cases.
Recognize consumers across channels and devices with the highest level of accuracy.
Manage data ethically and securely using Acxiom Safe Haven environments designed to protect your customers and your brand.
Distribute your data to the largest ecosystem of marketing technology companies and services providers.