Today’s dialog about data can be one-sided, underpinned by profit motives or mistrust. The truth is, many people just don’t understand how data is used, which leads to confusion and suspicion. In reality, data used properly benefits both business and individuals.
Acxiom is committed to the appropriate use of data. We actively participate in the conversations around data, working hard to create policies that protect individuals and allow for the responsible use of data by companies. Despite our longstanding commitment to robust privacy and security standards, legitimate questions remain. Here are some of the most commonly asked questions, as well as our answers.
Q: Why does Acxiom collect data about individuals?
A: The data we collect helps companies market more effectively and reduces fraud and identity theft. Our data also helps people find businesses or other people through our directory services.
Q: How does Acxiom collect data?
A: Acxiom’s data consists of publicly available information, information from surveys and data from other providers. While all of our data collection complies with laws and industry best practices, our marketing data adheres to an even higher standard. We review our marketing data suppliers’ online privacy policies to determine whether individuals are notified that information will be shared for marketing purposes and that people have a choice about such sharing. We do not work with data suppliers whose policies do not meet our strict standards.
Q: Does Acxiom track everything people do on the web?
A: No. Acxiom does not collect cross-domain web browsing activity, but we do work with clients and partners who wish to use web browsing activity and our data to present more relevant advertising. When we do this, we comply with all applicable laws and the self-regulatory standards established by industry trade associations like the Data & Marketing Association, the Interactive Advertising Bureau and the Digital Advertising Alliance.
Q: Can I see and correct information about me?
A: Yes. Acxiom collects three types of data – data that helps companies market more effectively, data that helps reduce fraud and identity theft and data that helps people find businesses or other people through our directory services. We allow individuals to see and correct the data we have about them. For our fraud detection and prevention products click here. To view and edit our digital marketing data, or possibly opt out, click here.