Take back control of your first-party data
Today, personal information and digital identifiers, often managed using cookies, form much of the underlying connection across the martech and adtech ecosystems. But this landscape is shifting rapidly and third-party cookies are depricating.
Without the right technologies that gather accurate data to identify both existing and potential new customers and enrich their profiles, it’s hard to imagine how marketers would be able to accurately measure campaign ROI and justify future investment.
The Acxiom Real Identity™ and Treasure Data customer data platform integration enables brands to:
- Bring all their data into one place
- Track a consistent customer identity across paid and owned media channels
- Deliver insights and support ROI calculation
- Learn more about their customers