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Introducing Acxiom Auto 360:

Combining Consumer Data + Financial Data

What if you needed only one, incredibly powerful data-marketing tool? One solution using best-in-industry capabilities combining household data sets with credit header data and adding insights to influence a customers next buying decision.

A data solution so easy-to-integrate, OEMs and dealers will have a seamless link to additional sales without a disruption to your processes.

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Acxiom’s Auto 360 tool and our powerful expertise in data and analytics helps OEMs implement key strategies that:

  • Drive sales for upcoming vehicle launches by connecting to consumers with expiring leases/loans

  • Grow Captive Finance business through highly personalized offers that take into account consumers’ tastes, in-market timing, and financial position in the vehicle

  • Conquest pre-owned customers near the end of their lease with optimized & personalized offers

Contact us to Learn More About Acxiom Auto 360

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