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Introducing Acxiom Auto 360:

Combining Consumer Data + Financial Data

What if you needed only one, incredibly powerful data-marketing tool? One solution using best-in-industry capabilities combining household data sets with credit header data and adding insights to influence a customers next buying decision.

A data solution so easy-to-integrate, OEMs and dealers will have a seamless link to additional sales without a disruption to your processes.

Acxiom’s Auto 360 tool and our powerful expertise in data and analytics helps OEMs implement key strategies that:

  • Drive sales for upcoming vehicle launches by connecting to consumers with expiring leases/loans

  • Grow Captive Finance business through highly personalized offers that take into account consumers’ tastes, in-market timing, and financial position in the vehicle

  • Conquest pre-owned customers near the end of their lease with optimized & personalized offers

Contact us to Learn More About Acxiom Auto 360

Acxiom is committed to ethical data use. For our privacy policy and options to opt out, click here. If appropriate, we may contact you regarding your interest.