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Advanced TV: Ready For Omnichannel Integration

Steve ManattSeptember 30, 2016

Eric Schmitt, Acxiom’s TV and Digital Ad Tech Leader presenting at AdExchanger’s Omni.Digital on September 7th, 2016. Market adoption of data-driven, advanced TV advertising is scaling fast and standard audience segments and measurement can now be activated across TV, digital and direct channels. This video discusses addressable TV, data-driven linear, and digital + TV across targeting, planning and measurement, with practical recommendations and best practices based on real-world case studies.