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Get with the Shift and Get Ready for CCPA!

Michele FitzpatrickJune 25, 2019

I’m Michele Fitzpatrick, and with more than 25 years’ experience in data-driven consumer marketing and CX consulting I’ve had a front row seat to viewing a myriad of changes in how people shop, buy from and engage with brands. For Acxiom, I cover the retail, consumer brands and travel industries. And I have to say, there’s never been a more exciting time to be a marketer in these industries.

I’m so excited to share Retail Shift, a new monthly podcast from Acxiom offering insights into the changing realities and future opportunities for data-driven retail, consumer brands and travel marketers.  In this podcast series, we explore the future of data-driven retail and consumer marketing through interviews with experts who are shifting the conversation and thriving in this evolving market landscape.

In this first episode of the Retail Shift podcast, we are discussing the California Consumer Privacy Act (CCPA) readiness, data privacy and ethics.  CCPA becomes effective January 1, 2020. This new regulation will have profound implications on the advertising industry. Taking pieces from Europe’s General Data Protection Regulation (GDPR), CCPA is the United States’ first step in regulating consumer access and control of personal data. While CCPA is just for California, other states will surely follow.  

Jordan Abbott, Acxiom’s Chief Data Ethics Officer, is featured in the podcast. He is on the forefront of data privacy and ethics legislation, helping legislators understand the value the advertising and marketing industry brings to our society and how the marketing ecosystem works, with the goal that legislation will strike the right balance between protecting our privacy and promoting a healthy, competitive ad-driven marketplace.

In this first episode we explore some of the biggest implications CCPA will have for retailers, CPG brands and travel companies, along with best practices for compliance and practical advice for getting started.

Take a minute, or 30, and give us a listen.  You’ll be glad you did. Get with the shift!