skip to main content

We’re All in this Together

Acxiom Last Updated April 22nd, 2017
We’re All in this Together

In celebration of Earth Day 2017, we conducted some secondary research to gauge our environmental consciousness and the degree to which our participation in environmental causes spans age, income, and education – and even extends to the business sector. This breadth of participation indicates that we recognize we are all together in this push to enhance environmental quality.

The environmental movement was first sparked by a massive oil spill off the coast of Santa Barbara, California in 1969. Each year since, Earth Day has been celebrated on April 22nd as a way to educate and inform on issues surrounding the environment as well as strategies to improve environmental quality. Nearly five decades after its inaugural year, we found significant strides have been made in enhancing awareness about environment sustainability and developing technologies that focus on renewable energies.

Our data showed that most people (78%) participate in environmental causes whether through monetary donation, attendance at a rally or by simply dropping their plastic bottles and aluminum cans into nearby recycling bins. Baby Boomers are much more likely to take on leadership roles in environmental organizations than GenXers and Millennials. This is not surprising given their particular life stage. They are the most established of the groups and are likely better able to commit the time. Finally, our study revealed that homeowners and corporations are making use of solar technology, and ridesharing has quickly gained in popularity, particularly for young people.

Take a look at the slideshow below to see what we found about electric vehicle usage and charging stations, the number of pounds we recycle each year and where the ‘greenest’ people live!

Happy Earth Day!